Kony 2012 is a short film or documentary
produced by the Invisible Children, Inc. the documentary was released on March
5, 2012. The crucial purpose was to promote the charity that was to Stop Kony
movement to make African cult and militia leader, indicted war criminal and the
International Criminal Court fugitive Joseph Kony
globally known in order to have him arrested by the end of 2012,
After the campaign ran its course, the film spread virally
As of 17 October 2012, the film had over 97 million views on
video-sharing website YouTube and over 21.9 thousand "likes" on Vimeo with other
views on a central "Kony 2012" website operated by Invisible
Children. The intense exposure of the video caused the "Kony 2012"
website to crash shortly after it began gaining widespread popularity A poll
suggested that more than half of young adult Americans heard about Kony 2012 in the days following the
video's release. It was included among the top international events of 2012 by PBS and called the
most viral video ever by TIME.
The KONY 2012 campaign started as an experiment. The experiment yielded
the fastest growing viral video of all time. 3.7 million people pledged their
support for efforts to arrest Joseph Kony. Thousands rallied in Washington, DC
and the KONY 2012 Global Summit on the Lord’s Resistance Army (LRA) brought
together seven leaders from international institutions and the affected region
to talk about what they are doing to stop Joseph Kony and his rebel army. The
KONY 2012 experiment sparked more international activity focused on stopping
the LRA than ever before. But Kony is still out there.
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